The AI that focuses on shopping cart sustainability.
The MUGO Retail algorithm and AI assist each customer’s purchase to recommend and promote sustainable buying behaviors.
8 out of 10 consumers would choose low-impact products if communicated transparently.
Carbon Trust, 2020
How it works
Purchase
data analysis
The algorithm analyzes each customer's purchase history and product climate impact.
Cart
optimization
AI optimizes the cart’s climate impact and sustainability for both retailer and consumer.
Sustainability-based recommendations and promotions
AI generates recommendations and promotions based on sustainability.
Why MUGO
Scientific rigor.
Collaborating with RISE research group at the University of Brescia.
Data authenticity.
Using only impartial, real, and verified data.
Impartial AI.
L'algoritmo non analizza le performance climatiche del brand ma le categorie prodotti, per garantire la massima obiettività al modello di intelligenza artificiale.